CNBC - Business News Television Channel
CNBC weekly ratings| 1WK | 4WK | 3MO | 6MO | YTD | 1YR |
|---|
| 4 | 11 | 23 | 1 | 7 | 22 |
CNBC (originally, Consumer News and Business Channel) is a cable and satellite television news channel operated in the United States by NBCUniversal. Launched on April 17, 1989, the network primarily carries business day coverage of U.S. and international financial markets; following the end of the business day and on non-trading days, CNBC carries financial and business-themed talk shows, investigative reports, documentaries, infomercials, and reality shows. On screen, a rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates.
CNBC has had a difficult time attracting viewers. When discussing the network's consistently low ratings, CNBC management and press releases suggest that considerable viewership, particularly during the daytime, is done out of home in places such as work offices and hotel rooms. As this demographic is not covered by Nielsen Media Research ratings, CNBC claims that the network's true viewership is much higher than what is measured. Notwithstanding, CNBC is watched by the largest group of successful business leaders in America. The network possesses the wealthiest audience (in terms of average income) of any television channel in the United States.
CNBC Ratings Chart
Ratings chart for CNBC
CNBC Weekly Ratings
| Date | Total Day | Prime Time | PT Gain |
|---|
| Rank | Audience | Change | Rank | Audience | Change |
|---|
| 2021-05-02 | 43 | 156,000 | -3.7% | 52 | 204,000 | -2.39% | +31% |
| 2021-04-25 | 40 | 162,000 | +3.85% | 50 | 209,000 | -6.7% | +29% |
| 2021-04-18 | 41 | 156,000 | +1.3% | 44 | 224,000 | +3.23% | +44% |
| 2021-04-11 | 43 | 154,000 | +9.22% | 45 | 217,000 | +11.28% | +41% |
| 2021-04-04 | 45 | 141,000 | -13.5% | 53 | 195,000 | -12.56% | +38% |
| 2021-03-21 | 43 | 163,000 | -6.32% | 48 | 223,000 | +2.76% | +37% |
| 2021-03-14 | 39 | 174,000 | -2.79% | 50 | 217,000 | -0.91% | +25% |
| 2021-03-07 | 41 | 179,000 | +3.47% | 50 | 219,000 | -4.37% | +22% |
| 2021-02-28 | 42 | 173,000 | +8.13% | 46 | 229,000 | -3.78% | +32% |
| 2021-02-21 | 45 | 160,000 | -15.79% | 48 | 238,000 | +11.21% | +49% |
| 2021-02-07 | 39 | 190,000 | -5.94% | 48 | 214,000 | -10.46% | +13% |
| 2021-01-31 | 40 | 202,000 | +23.93% | 42 | 239,000 | +12.74% | +18% |
| 2021-01-17 | 43 | 163,000 | -2.98% | 52 | 212,000 | -6.19% | +30% |
| 2020-12-20 | 43 | 168,000 | +0.6% | 51 | 226,000 | +17.71% | +35% |
| 2020-12-13 | 43 | 167,000 | -2.91% | 55 | 192,000 | -15.04% | +15% |
| 2020-11-22 | 42 | 172,000 | | 46 | 226,000 | | +31% |
CNBC Top Programs
| Rank | Name | R-Chg | Audience | A-Chg |
|---|
| 1 | Fast Money Halftime Report | | 316,000 | 4 |
| 2 | Squawk on the Street | | 285,000 | 11 |
| 3 | The Exchange | 1 | 275,000 | 6 |
| 4 | TechCheck | | 261,000 | |
| 5 | Squawk Alley | 1 | 260,000 | 8 |
| 6 | Closing Bell | 1 | 252,000 | 13 |
| 7 | Power Lunch | | 248,000 | 10 |
| 8 | The News with Shepard Smith | 5 | 234,000 | 21 |
| 9 | Mad Money | 1 | 227,000 | 12 |
| 10 | Fast Money | 1 | 218,000 | 14 |
| 11 | Options Action | 1 | 176,000 | 9 |
| 12 | Squawk Box | 1 | 128,000 | 12 |
| 13 | Worldwide Exchange | 1 | 44,000 | 4 |
