The News with Shepard Smith Ratings
| 1MO | 3MO | 6MO | YTD | 1YR | 2YR |
|---|---|---|---|---|---|
| 21 | 15 | 13 | 15 | 13 | 13 |
The News with Shepard Smith is a nightly newscast providing deep, non-partisan coverage and perspective on the day’s most important stories. The fact-based show, which airs Monday-Friday on CNBC at 7pm ET, features on-the-ground reporting from around the globe as it goes beyond the headlines to give viewers a sharp context into the world around them in real-time. The News does not include analysis or opinion but boasts of expert journalists, reporters, and newsmakers. The hourlong news program is punctuated by compelling images and thought-provoking expert guests, all pulled together by the host’s trademark devotion to speed and accuracy.
The News is hosted by David Shepard Smith Jr., an American broadcast journalist for NBC News and CNBC, where he serves as chief general news anchor. However, Shepard Smith is best known for his 23-year career at Fox News Channel, which he joined at its 1996 inception and served as chief anchor and managing editor of its breaking news division. Smith hosted several programs in his tenure at Fox News, including Fox Report, Studio B with Shepard Smith, and Shepard Smith Reporting. Prior to joining Fox, he had worked as a reporter at WKMG-TV in Orlando, WSVN in Miami, WBBH-TV in Fort Myers, and WJHG-TV in Panama City Beach, Florida.
The News with Shepard Smith Ratings Chart
Shepard Smith Ratings: The News with Shepard Smith premiered on September 30, 2020 to a total audience of 373,000. Although that figure appears meager compared with its counterparts on the top three cable news networks, it is twice as many viewers as the Shark Tank reruns that it replaced. Responding to criticism about his low ratings, Smith has said: “I don’t know where we’re supposed to be. We’ve had no discussions about ratings with our staff. None of our senior leadership team has ever sat down and talked about [it]. What we have to do is build a great newscast . . . and then eventually people will come to that or they won’t.”
The News with Shepard Smith Historical Ratings
| Date | Demo A25-54 | Demo P2+ | P2+ Gain | ||||
|---|---|---|---|---|---|---|---|
| Rank | Audience | Change | Rank | Audience | Change | ||
| Apr 2021 | 55 | 46,000 | -19.3% | 55 | 234,000 | -20.95% | +409% |
| Mar 2021 | 54 | 57,000 | +7.55% | 48 | 296,000 | +0.68% | +419% |
| Feb 2021 | 57 | 53,000 | -2.75% | 52 | 294,000 | +6.91% | +455% |
| Dec 2020 | 58 | 54,500 | -7.63% | 58 | 275,000 | +0.73% | +405% |
| Nov 2020 | 56 | 59,000 | +13.46% | 60 | 273,000 | +1.49% | +363% |
| Oct 2020 | 47 | 52,000 | 47 | 269,000 | +417% | ||
CNBC Top Programs
| Rank | Name | R-Chg | Audience | A-Chg |
|---|---|---|---|---|
| 1 | Fast Money Halftime Report | 316,000 | 4 | |
| 2 | Squawk on the Street | 285,000 | 11 | |
| 3 | The Exchange | 1 | 275,000 | 6 |
| 4 | TechCheck | 261,000 | ||
| 5 | Squawk Alley | 1 | 260,000 | 8 |
| 6 | Closing Bell | 1 | 252,000 | 13 |
| 7 | Power Lunch | 248,000 | 10 | |
| 8 | The News with Shepard Smith | 5 | 234,000 | 21 |
| 9 | Mad Money | 1 | 227,000 | 12 |
| 10 | Fast Money | 1 | 218,000 | 14 |
| 11 | Options Action | 1 | 176,000 | 9 |
| 12 | Squawk Box | 1 | 128,000 | 12 |
| 13 | Worldwide Exchange | 1 | 44,000 | 4 |
