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Hallmark Channel Ratings

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Hallmark Channel weekly ratingsHallmark Channel weekly ratings

The Hallmark Channel is a 24-hour cable television network owned by Crown Media Holdings, which is itself owned by Hallmark Cards, Inc. As the leading destination for family-friendly, feel-good entertainment in the United States, the channel’s programing features a mix of original and acquired television content including movies, scripted series, and lifestyle specials. Hallmark Channel’s biggest competitors in terms of its entertainment programming are INSP and Lifetime; as well as AMC, FETV, and GAC Family to a lesser extent. Also in the Hallmark television family are the Hallmark Movies & Mysteries and Hallmark Drama channels.

Hallmark Channel’s history originates with the launch of Vision Interfaith Satellite Network and American Christian Television System, branded together as VISN/ACTS in 1992. The network rebranded as Faith and Values Channel in 1993, Odyssey Network in 1996, and as the Hallmark Channel in 2001. Historically regarded as conservative-leaning and exclusionary, the network expressed willingness to work with GLAAD, an LGBTQ media monitoring organization, to create more inclusive programming. Subsequently, the series finale of Good Witch, which aired in July 2021, featured the first lesbian kiss in a Hallmark production.

Hallmark Channel Ratings Chart

Ratings chart for Hallmark Channel

Hallmark Channel Ratings: Riding on the overwhelming popularity of the highly successful, signature holiday programming Countdown to Christmas, Hallmark Channel finished the fourth quarter of 2020 as the most-watched entertainment cable network among Women 18+ for the seventh year in a row. In Saturday primetime, the channel is the highest-rated of all broadcast and cable networks among the same demographic. Overall, Hallmark Channel regularly ranks as one of cable’s most-watched entertainment networks in primetime and total day ratings.

Hallmark Channel Weekly Ratings

DateTotal DayPrime TimePT Gain

Comments (148)

  1. Valerie HooperValerie Hooper
    Jun 9, 2021 20:20 GMT

    These ratings are eye-opening. In a short time, Hallmark has gone from my favorite channel to one I have no desire to watch. This season of When Calls the Heart and its dismal finale has been the last straw. I pray that Hallmark will return to its core values. I know that viewership would skyrocket.

    1. Susie HSusie H
      Jun 9, 2021 20:53 GMT

      I’m so disappointed how quickly Hallmark has decided to follow the direction of the major networks. I’m not watching Hallmark now. I wish they would let the current leadership go and reverse the direction it is on now.

      It is time to pray for those actors who have faith in God to know how to navigate the current direction of Hallmark.

  2. SissySissy
    Nov 29, 2021 18:17 GMT

    I'm sure if you have been watching the GAC Fall and Christmas movies you have picked up on the theme of people helping other people. And the love stories are so nice and decent that your children can watch them. I can't wait to see them all!

    I have to say that the "twin switch" was not my cup of tea, and I did not care for the "Angel Falls." This is just my personal opinion, I have never liked when twins switch movies. I'm sure many people love those type of movies so I'm happy for them.

    It appears that Bill Abbot is a genius, I mean the settings are beautiful, the cast members are so perfect for their roles, and the addition of familiar faces of the stars we have known for years is an added bonus.

    1. Grandma JoGrandma Jo
      Nov 29, 2021 22:55 GMT

      I agree on most of your points! I thoroughly enjoyed the GAC Family movies I have watched thus far, and haven't missed HM one bit. Really looking forward to the Merritt movie later this week, and she is partnered with Trevor Donovan for that one. The themes of goodness and kindness have really resonated with me, and I look forward to continued enjoyment on this network. No political messages, just stories that have been engaging and a pleasure to watch and starring many of my favorite performers, too. They are certainly off to a good start and have been listening to viewer feedback, too.....even broadcast a favorite Kevin McGarry movie recently. GAC Family is a nice place to land after feeling so badly about WCTH and the way viewers were treated by HM.

  3. KeithKeith
    Nov 19, 2021 01:39 GMT

    Will not watch anymore. Hallmark has lost their way.

    1. CarolCarol
      Nov 29, 2021 02:29 GMT

      I’m done with Hallmark…. The new Christmas shows are repetitious …. New actors not good my favorites Jill Wagner Jen liley gone… over the tip with Interacial coupling …. No more Caucasian couples …. I
      Just done with the caving to the Woke society … I am Christian conservative a d I’m out!

  4. C.s.C.s.
    Oct 31, 2021 12:41 GMT

    Hallmark gone woke over night,,, ugh! I have no issues for diversity buuuut it is so forced. Your audience know s what u r doing. When a multi racial family, A gay couple whomever comes along in real life we would love and respect them. But to b told by hallmark that this is how it is and force it. It’s just so obvious that they r bowing to woke police! No guts hallmark. People see right through u. It’s actually laughable if it was not so sad. Still mad u took home and family offf the air! That was just the beginning. Wake up!

  5. LorenaLorena
    Jun 10, 2021 03:56 GMT

    The changes at Hallmark are for the most part are terrible. I like the more diversity of the characters. However, the programming is terrible. Home and Family was decreased to one hour, three days a week with the show ending in August. It and the movies were replaced with sitcoms that can be watched on other channels. Season 8 of When Calls the Heart was very disappointing. The writing was very fragmented and storylines that should have been completed were dropped or didn’t move the story along. The story from other seasons were completely ignored. It sometimes appears that the writers can’t remember from one episode to the next what they wrote. The finale was the last straw. The antihero gets the girl while the hero is beaten down all season. All the online polls, even after the finale, overwhelmingly showed that 70% of the viewers wanted the hero to get the heroine. If Hallmark made this decision, you obviously didn’t look at your own survey from. May 2020. The creator has said they will change the anti hero’s character into a family man. That is so unbelievable. If they were going to do that, it should have already been done. Also showing flashbacks to change his character won’t work. The script was flipped, it is obvious by some of the dialogue and scenes. The chemistry between the heroine (who was turned into a unsympathetic character this season) isn’t nearly as good as her chemistry with the hero. The flippant Tweets by a creator and one of the actors at the end of the finale were not reconciling but further divided the group. Changes need to be made to your longest running, most popular show to bring it up to the standard set in previous years. The best way to do it would be to find some way to make Season 9 pick up where Season 7 left off. I have only watched one Hallmark movie, Sweet Caroline, since When Calls the Heart’s atrocious finale. I used to watch daily and always on Saturday and Sunday nights but now I watch other channels or read.

    1. Kathie NeeKathie Nee
      Jun 10, 2021 19:03 GMT


  6. Mastiff MomMastiff Mom
    Jun 9, 2021 22:13 GMT

    After the bizarre and poor writing of last season, I have no plans to tune into Hallmark. I will not be back for season 9. This show went from being my most favorite show and I admit I was obsessed. I angrily realized that I can say no more and walk away. I know there are many who feel the same way.

    1. CarolCarol
      Jun 10, 2021 18:11 GMT

      I agree. I was one of those obsessed WCTH fan. I gave them so much free advertising and begged for season 9. What I got was a slap in the face and feeling USED. I’m done.

  7. Joy BuddeJoy Budde
    Jun 9, 2021 14:10 GMT

    Hallmark has lost my viewership,so disappointed and upset with writing and change of direction of season 8 of When Calls The Heart and Chesapeake Shores.I'm finding too many other channels and streaming services with good shows to spend time and money on.( Writers take note of Heartland for great stories,characters and consistency,,,now in 15th season)

    1. CarolCarol
      Jun 9, 2021 19:46 GMT

      Totally agree. They lost me too!

  8. KyleKyle
    Jun 10, 2021 01:09 GMT

    While I actually LOVE a lot of the changes Hallmark has been making to be more inclusive, I am so incredibly mad at how they handled season 8 of WCTH. It was a complete joke. I can’t even believe they are wasting the talent of Kevin McGarry by not making him the leading man. It’s just stupid on their part. And, I’ve been boycotting the channel ever since that awful finale due to the way the WCTH show runners and cast members acted towards Team Nathan after the fact. They seriously need to get rid of Papa Bird and John Tinker. Unless they pull a Dallas and have Elizabeth wake up from some horrible dream where she’s completely horrified about sucking face with McBeardy, I’m out.

    1. Grandma JoGrandma Jo
      Jun 10, 2021 02:13 GMT

      Kevin McGarry IS the leading man, as demonstrated by his brilliant acting over the last 3 seasons and his chemistry with scene partners. He created a rich, multi-layered Nathan that was the most enjoyable character on the show-- strong, courageous, sensitive, dependable, a good parent, and a wonderful love interest for the protagonist. TPTB tore him down in Season 8, flipped the script, thought the audience would buy it, and switch allegiance to the once mysterious saloon owner made into a stalking, stonefaced, razzle dazzle, unbelievable suitor. Guess what? WE NOTICED. A large chunk of your viewing audience noticed and is outraged. I cancelled Hallmark the day after the finale, but I will follow Kevin McGarry in any non-HM projects he does, as well as Jaeda Lilly Miller, who plays his niece. I survived the Pandemic, but I can't survive another season of this garbage writing and gameplaying. I'm no fool. Good luck, Hallmark.

  9. GreenTeaGreenTea
    Oct 31, 2021 21:55 GMT

    The new CEO of Hallmark, Wonya Lucas, is a far-left activist with a very different vision for the channel. She has authorized the firing of numerous high-level Hallmark employees who have been there for decades and developed some of the most successful programming on the network. As Hallmark's ratings nosedive under her leadership, she continues to thrust the alphabet mafia's agenda down the throats of the network's predominantly conservative Christian audience.

    Thankfully, the former CEO of Hallmark, Bill Abbott, has taken the position of CEO at GAC Family. It's a new channel that is shaping up to be what Hallmark was before they went woke. Many of the actors and execs from Hallmark are already making their way over there.

    1. Grandma JoGrandma Jo
      Nov 1, 2021 03:23 GMT

      I just love how all these execs try to tell us what to like and what to support. Nothing would make me happier than to see Wonya go down in flames. I am boycotting HM as well as their sponsors and hope Bill Abbott crushes her.

  10. Kristie CrowKristie Crow
    Jun 10, 2021 01:13 GMT

    I left the Hallmark Channel the night of WCTH finale. I felt manipulated and used as I was promised a triangle that never happened. My feel good show was no more. It was a shame. I was a loyal viewer of all things hallmark. It was always on in my home, but since that night I refuse to give my ratings to them.

    1. AudreyAudrey
      Jun 16, 2021 22:42 GMT

      I didn’t even finished the episode, after the jail seen I got sick to
      My stomach and cancelled subscription of Hallmark!!! Never again!! Loyal viewer for over 50 years and you strung us along with everything pointing to Nathan and then you switched the ending and from what I have heard the atrocious ending with the characters that don’t have one iota of chemistry! And Elizabeth’s character damaged for all eternity, McNally’s acting ( if you can call it that) is stoic and devoid of all emotion! Will never go back..

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