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Deadline: White House Ratings

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Deadline: White House is an American news and politics television program airing weekdays from 4 to 6 p.m. ET on MSNBC. The show is hosted by NBC News senior political analyst Nicolle Wallace. Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Wallace provides political insight and clarity on where the decision-makers stand on complex issues as she analyzes and discusses with the key news-makers. Deadline was created on May 9, 2017 as a late afternoon political interview and discussion show, similar in style to the network's morning program, Morning Joe.

Nicolle Wallace served as the White House Communications Director during the presidency of George W. Bush and in his 2004 re-election campaign and also as a senior advisor for John McCain's 2008 presidential campaign. Prior to these, Wallace was briefly an on-air reporter in California, where she started her political career working in state politics. In 1999, she moved to Florida to serve as Governor Jeb Bush's press secretary and then became the Communications Director for the Florida State Technology Office in 2000. Nicolle Wallace is the author of the contemporary political novels Eighteen Acres, It's Classified, and Madam President.

Deadline: White House Ratings Chart

Ratings chart for Deadline: White House show on MSNBC

Deadline: White House Historical Ratings

DateDemo A25-54Demo P2+P2+ Gain
Apr 2022191,116,000-11%
Mar 202234124,000181,261,000+1%+917%
Feb 2022191,247,000
Jan 202229117,000-6%181,246,000-2%+965%
Nov 202131124,000+3%171,269,000+923%
Oct 202131120,000+8%171,266,000+1%+955%
Sep 202130111,000-24%171,253,000+1029%
Aug 202131147,000+1%161,258,000-3%+756%
Jul 202129146,000+15%131,298,000+5%+789%
Jun 202129127,000-14%151,235,000-13%+872%
May 202131147,000-32%111,421,000-14%+867%
Apr 202125215,000+21%81,658,000-1%+671%
Mar 202123177,000101,668,000+842%

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Comments (48)

  1. JohnJohn
    May 10, 2022 20:35 GMT

    I don't know who is worse on msnbc joy reid or Nicolle Wallace. Time for a change msnbc bring on Bidens press secretary in a hurry and hide these other two somewhere.

  2. bentonbenton
    Feb 10, 2022 22:14 GMT

    Nicole Wallace is one of the most intelligent, informed, and articulate political analyst that I have seen. I didn’t watch MSNBC until her Deadline : White House program aired. If I want to know what is accurately happening during a day (both national and international) her program is the one I watch
    Nicole Wallace keep fighting the good fight

    1. Brickyard BrewskiBrickyard Brewski
      Apr 12, 2022 01:10 GMT

      She is a propaganda machine.

  3. Paul BednarekPaul Bednarek
    Mar 31, 2022 21:21 GMT

    This is one BITTER so called TV Host...
    If I ever want to become depressed, simple
    Turn this show on...

    1. JohnJohn
      May 10, 2022 20:26 GMT

      I agree with above comment 1000%

  4. RobertRobert
    May 4, 2022 21:24 GMT

    Nicolle Wallace just another Democrat Party propaganda reading MSNBC Bimbo!

  5. Kevin JayKevin Jay
    Feb 8, 2022 22:19 GMT

    Nicole is an insane She can NOT stop talking about how much she hates Trump She's
    obsessed Like theres no other news Januaty 6th amd I hate Trump every single day non stop Why she lost 1 million or more viewers

    1. Brickyard BrewskiBrickyard Brewski
      Apr 12, 2022 01:20 GMT

      Wallace=One trick lunatic.

  6. BrooklynBrooklyn
    Sep 14, 2021 21:21 GMT

    This is the most leftist show on cable tv...i watch it just because it is so unbelievable what comes out of Nicole's mouth as well as her seems whoever writes the script uses brain washing techniques to lure viewers into believing such incredulous falsehoods...the show reports nothing about the Democratic failings...simply ignoring Afghanistan...the boarder...the pipeline that biden closed down...the run away inflation..the high crime rate.. releaseing dangerous criminals into the general population...the country is a mess under democratic rule!! And not to mention how they politicize the Jan 6 riot...who were just a bunch of radicals ...the black lives matter burning down of neighborhoods were also a bunch of radicals...but according to nicole ..they weren't radicals at all...that was just peaceful protests...

    1. SarahSarah
      Mar 15, 2022 14:22 GMT

      Sounds like Tucker Carlson is more for you. Enjoy him. But, if you follow him, you might end up in Putin's Russia, so be careful.

  7. RatingsDiveRatingsDive
    Jul 16, 2021 21:03 GMT

    Lost more than 2 million viewers from her high. Wonder why?

    1. Bud FisherBud Fisher
      Dec 2, 2021 19:58 GMT

      Cuz the election was over? How are your ratings?

  8. Kyle richeyKyle richey
    Dec 29, 2021 21:24 GMT

    1. Shut up Bud you are a crazy leftist. Can’t Even finish what you are writing because it’s so predictable
    2. Nicolle Wallace spends her show talking about president TRUMP. I think she is obsessed
    With him. Also every show is also about 1/6. I put her show on on and off to see if it’s still about trump. And quests what yes it is. I’ve been doing this for a year and it’s the same thing every show. NBC. Get a new host that is more rounded in the issues

    1. JoeJoe
      May 17, 2022 22:45 GMT

      Jan 6th and the coonspiracy to overturn the 2020 election is the most important story of our lifetimes. The more people that disregard this the more likely we will end up losing our Democracy.

  9. Brenda KogaBrenda Koga
    Aug 17, 2021 06:35 GMT

    Nicole Wallace is wrong.95% of Americans do not see things the way President Biden does regarding the execution of the withdrawal of troops from Afghanistan.

    1. Bud FisherBud Fisher
      Dec 2, 2021 20:02 GMT

      Yes we do approve of getting out of Afghanistan. We never learned sh!$ after Vietnam. We cannot get into someone else's civil war and try to "Americanize" them. Hey bright guy, what was your solution? Stay another 20? Once we got Bin Laden we should have been out. That's on Obama, not Biden....

  10. Sandra BSandra B
    Feb 4, 2022 23:33 GMT

    I have watched Deadline: whitehouse for some time now, but am tired of looking at Nicolle Wallace and her stringy, dirty looking hair. It's time for a new hair-do, and a new format.
    It's just boring now, and I don't tune in very often. But when I do, nothing has changed.

    1. MadelineMadeline
      May 12, 2022 20:49 GMT

      Well that's petty.

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