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Deadline: White House Ratings

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Deadline: White House Nielsen RatingsDeadline: White House Nielsen Ratings
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Deadline: White House is an American news and politics television program airing weekdays from 4 to 6 p.m. ET on MSNBC. The show is hosted by NBC News senior political analyst Nicolle Wallace. Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Wallace provides political insight and clarity on where the decision-makers stand on complex issues as she analyzes and discusses with the key news-makers. Deadline was created on May 9, 2017 as a late afternoon political interview and discussion show, similar in style to the network's morning program, Morning Joe.

Nicolle Wallace served as the White House Communications Director during the presidency of George W. Bush and in his 2004 re-election campaign and also as a senior advisor for John McCain's 2008 presidential campaign. Prior to these, Wallace was briefly an on-air reporter in California, where she started her political career working in state politics. In 1999, she moved to Florida to serve as Governor Jeb Bush's press secretary and then became the Communications Director for the Florida State Technology Office in 2000. Nicolle Wallace is the author of the contemporary political novels Eighteen Acres, It's Classified, and Madam President.

Deadline: White House Ratings Chart

Ratings chart for Deadline: White House show on MSNBC

Deadline: White House Historical Ratings

DateDemo A25-54Demo P2+P2+ Gain
RankAudienceChangeRankAudienceChange
Sep 202130111,000-24%171,253,000+1029%
Aug 202131147,000+1%161,258,000-3%+756%
Jul 202129146,000+15%131,298,000+5%+789%
Jun 202129127,000-14%151,235,000-13%+872%
May 202131147,000-32%111,421,000-14%+867%
Apr 202125215,000+21%81,658,000-1%+671%
Mar 202123177,000-40%101,668,000-27%+842%
Feb 202119297,000-45%72,274,000-29%+666%
Jan 202112543,000+83%63,204,000+46%+490%
Dec 202029296,200-28%102,198,900-17%+642%
Nov 202025411,000+28%92,643,000+13%+543%
Oct 202027322,000122,341,000+627%

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Comments (15)

  1. Greg JonesGreg Jones
    Oct 18, 2021 20:43 GMT

    This 2hr show on Jan 6th everyday has to stop. My goodness NW get the hell past it. Move on.

  2. BrooklynBrooklyn
    Sep 14, 2021 21:21 GMT

    This is the most leftist show on cable tv...i watch it just because it is so unbelievable what comes out of Nicole's mouth as well as her guests...it seems whoever writes the script uses brain washing techniques to lure viewers into believing such incredulous falsehoods...the show reports nothing about the Democratic failings...simply ignoring Afghanistan...the boarder...the pipeline that biden closed down...the run away inflation..the high crime rate.. releaseing dangerous criminals into the general population...the country is a mess under democratic rule!! And not to mention how they politicize the Jan 6 riot...who were just a bunch of radicals ...the black lives matter burning down of neighborhoods were also a bunch of radicals...but according to nicole ..they weren't radicals at all...that was just peaceful protests...

  3. RatingsDiveRatingsDive
    Jul 16, 2021 21:03 GMT

    Lost more than 2 million viewers from her high. Wonder why?

    1. BryceBryce
      Jul 31, 2021 17:25 GMT

      More people in general stopped watching political news so regularly after Trump finally left office and Joe Biden had been in office for a minute. I think everyone is worn out from having to keep our eyes on Trump and we just need a little break. Numbers are down across the board for most News channels.

  4. Brenda KogaBrenda Koga
    Aug 17, 2021 06:35 GMT

    Nicole Wallace is wrong.95% of Americans do not see things the way President Biden does regarding the execution of the withdrawal of troops from Afghanistan.

  5. Nancy JesterNancy Jester
    Jun 23, 2021 02:32 GMT

    Hey, Joe,
    No one who is a fan of integrity & honestly could ever support Donald Trump. A pathological liar, lying even about COVID; better dead Americans than poor "numbers" that might hurt his reelection bid. The only POTUS in modern history too cowardly to accept his loss, & concede --as would a man w/"integrity." Despite all the ways in which he tried to cheat his way to a win (no time to list all) including trying to force the DOJ into overthrowing the election results, he still failed. He lost. A man too weak to concede is your "strong leader?" A man who.cowers before Putin is strong? Joe, if you're not a Russian bot (& I hope you are) please strive to earn your GED. Surprise! 2+2=4; FACTS matter! If you were semi-literate, maybe you wouldn't need Tucker to tell you what you think. (Geez, Tucker, wondetor what they called him on the playground?!) I've wasted enough time responding to a pathetic Trumper. Besides, it's dinnertime; time to hunt for a baby to devour! 🙄

    1. SuewhotooSuewhotoo
      Jul 26, 2021 20:16 GMT

      Your writings are filled with hate/anger, ridicules, complaints, accusatory w/o benefit of facts - blame, blame, blame with no offer of solution. Please try not to let the lies of some anger and cloud your judgment - you have the ability to make things better.

  6. JoeJoe
    Jun 16, 2021 21:30 GMT

    I have not heard trump's name in the news so much as I had in one hour listening to Nicolle Wallace to listen to the fake news just curious how the fake news is trying to survive being fake. I know there are trump haters. I think she has a thing for trump because she won't stop talking about him. She's stuck in the past and repeating fake news that she's trying to stretch out as long as she can I think she really need some counseling I see that the majority of the people do not watch her show based on the ratings. Murders are up And previously it was a big deal about defunding the police. Well anyone with a brain would know what a dumb idea that was and how many people are paying for it with their lives and the more this news channel and Nicolle Wallace trys to talk this narrative to be true and manipulate people, it is costing people their lives. Not to mention their jobs their freedom and our strength globally. A child can see that our current president Biden is not there he has caretakers that hes always saying hes scared of and hes gonna get disciplined by. I am really disappointed because I am a big fan of honesty and integrity but is if the goal is to make private deals to become a rich in China and Ukraine and corrupt politicians are really just figuring out how to have power not to do their job and do what's best for the American people then you have billionaires who are helped to become rich who own news channels and hire people to talk to continue a fake narrative or the fake news it is irresponsible and should be illegal. What is going to be historic is the amazing job trump did although hes not the greatest politician but hes a great American who worked for America and truly wanted his legacy to be known as a great president so his dealings were to have a good legacy for himself in any way he could because he wants to go down in history as being a great president. Hes already rich he doesn't need to be corrupt. That history is going to be remembered and will impact the future hopefully. But what will impact the future I guarantee it is the fake news Nancy Pelosi president Biden the whole thickness of their agenda wanting to somehow change the Constitution and break every law to remain in power or change any law to remain in power like the filibuster well absolutely be a stain on this country that it will never forget and will always be something of a warning of how America almost lost who it was. I say that because I'm confident this president will not succeed to remove laws in remove justices and control voting rights and make it mandated federally and voting will continue to be state ran and not corrupt. I'm confident what is never going to happen will always be reminder of how it was one day on the table and had a possibility of becoming true. And Nicolle Wallace is not number 1,2 or 3 or 4 on her own station. And the news that tells a more accurate true story has many more viewers. Several more anchors with more viewers than her own. It's true nothing is perfect and you're gonna find dirt everywhere but she hold on to the little bit of dirt she could try to make sound true. But I believe trump will win the election 3 times. Because the democrats are killing themselves right now. America is desperate for true strength not sippy cup President Biden to be the strength representing this country and I believe wind can push him over. We need a real president that can stand on a zone can think for himself a strong president. Biden in looks very frail. It's Barry been a 100 and something days like he says how in the world is he gonna make it 4 years. I think America is learning a huge lesson right now and it's clear to everybody the change that's happening before our eyes a lot of new town's history clean having Republican Mayors. Yes it will change and they're killing themselves wanting to be in power permanently. I think it's gonna put them out of power for a long time .

    1. Anthony IorioAnthony Iorio
      Jun 18, 2021 21:54 GMT

      You must be speaking of another president. There is no evidence that either Biden is profiting financially from any dealings from The Ukraine of Russia. You must listen to the continued slanderous lies fished out by Hannity, Carlson, et al. At some point they will be terminated by management because of their lying ways!

  7. JeffJeff
    Sep 24, 2020 13:13 GMT

    My favorites are Morning Joe and Nicole Wallace.
    I would like see MSNBC do a lot more street/public interviews. Live participation with the American public.

    1. BrianBrian
      Jan 14, 2021 21:17 GMT

      We are in a pandemic, seriously you live interaction with street people.

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